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Course Content
Introduction to the course
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Glossary of Terms
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Understanding Facebook
2 Topics
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What are Facebook Ads?
4 Topics
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Compliance (don’t get banned!)
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Business Manager / Business Suite
4 Topics
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Pre-Planning your Ad Campaign
6 Topics
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Funnels
2 Topics
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Strategies
3 Topics
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What’s the fuss about Boosting?
2 Topics
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Facebook Pixel
3 Topics
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Which Advertising Objective to select?
8 Topics
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Creating a Campaign
4 Topics
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Learning Phase
2 Topics
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Placements – where will your adverts appear?
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Core Audiences
1 Topic
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Custom Audiences
6 Topics
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Lookalike Audiences
2 Topics
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Creatives
4 Topics
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Lead Generation Data
2 Topics
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