Facebook Advertising Course for Lead Generation

£65.00

Facebook Ads Training (Meta) | Online Course

This Course was updated September 2025 with some topics removed and new ones added!

This Facebook Ads Training Course (now known as Meta Ads)  currently has around 80 lessons/topics, comprising of written material, and videos (A shared screen that is recorded, so you can see HOW we are executing these strategies, and which buttons to press)

This Course is designed for people running ads for small businesses, and will show you how to plan and structure your Facebook and Instagram advertising campaigns, but most importantly, what makes good ads, and what makes ‘rubbish’ ads.

As well as over 80 lessons and topics to guide you through all areas of creating Facebook Ads campaigns, you will get access to monthly Zoom drop in sessions. These are ‘added value’ sessions, once per month, where you can drop in to my private surgery and get extra help with your ads!

Description

10% OFF until 31st March 26
Code MARCH10
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About your Host

  • Multi-Award Winning Entrepreneur, as seen on Dragon’s Den 

  • Keynote Speaker at national business Conferences

  • Blueprint Certified Media Buying Professional

  • Facebook Partner Ads Agency owner

  • No Nonsense, No Fluff and Straight Talking!

  • As seen in Metro, Glamour, the BBC, Daily Mail, Telegraph and MORE!

What’s inside the Facebook Ads Training Course?

  • Planning and Budgeting a Facebook Ads campaign

  • Compliance, Business Manager and avoiding Ad Account bans!

  • Facebook Ad structure (ABO / CBO)

  • Facebook Pixel (now called Datasets) and tracking

  • Using the Sales / Purchase Objective

  • Retargeting your website, videos, page engagement, email lists and more!

  • How to build Social Proof

  • UTM tracking, reporting and understanding performance KPI’s

  • Writing copy and coming up with Creatives that convert

Frequently Asked Questions about the Facebook Ads Training Course

This course is designed to create lead generation ads – this means businesses who are not ecommerce, for example, salons, retailers, restaurants, B2B, service based businesses such as marketing agencies, web developers, law firms etc.

This is an online, on-demand Course which you can access anytime, 24/7. After purchasing the Facebook Ads Course, your login details will be emailed to you. If you have any issues with this, please contact us at bookings@thesmallbusinessacademy.co.uk

This course is designed for someone ranging from zero experience, up to around 2-3 years experience of running ads.

Approximately every 3 months – this does not mean the course is completely re-written – some things change regularly but some things don’t change at all, when ever something changes we will edit or re-record the lesson. This was last reviewed and several lessons removed/updated and more relevant new ones added in September 2025

Your licence is a ‘lifetime licence’ this means you will always have access for as long as The Small Business Academy remains in business (forever hopefully!)

If you buy this course, login and realise it’s a load of rubbish (won’t happen!) then email us within 24 hours, and we will refund you – no quibble!

You can  email us as bookings@thesmallbusinessacademy.co.uk or drop us a message using Facebook Messenger! We usually respond pretty quickly.

What people are saying about our Training Courses…

Neil Forrester
14 May 2026
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I'd been searching for local business training and support in Blackpool and came across the Small Business Academy — and I'm really glad I did. I worked with Nicola, who took the time to review my business structure and gave me clear, practical advice on the steps I should be taking to move forward. She covered a wide range of topics including pricing strategy, offers, Facebook advertising, standard operating procedures, and software platforms to help improve efficiency — all incredibly relevant to where I am in my business right now. Alongside my sessions with Nicola, I also attended a morning workshop run by Nikki which focused on Facebook Ad campaigns. It was a fantastic, hands-on session where I learned how to set up campaigns correctly and connect client accounts properly. Really valuable stuff. Overall, the Small Business Academy has been an excellent resource and I wouldn't hesitate to recommend them to any business owner looking to upskill and grow. Thank you to both Nicola and Nikki for their time and expertise 😊 Neil
Heidi Caunce-Berry
27 October 2025
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I can't praise TSBA highly enough, what a fab team and set up! I've been self employed for 20 years and have learned more in 3 months than I had in all that time. Such a lovely bunch of humans too, so knowledgeable, kind and love a giggle too. Thank you so much to all involved (Nicola, Nicky, Jean, Mike and Teresa)!!!
Christine Ashton
11 September 2025
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As a new small business (@ Keepsakes by Memories and Wishes) I knew very little about digital marketing and how this could help my business to succeed. I came across an ad on social media for TSBA free skills bootcamp in digital marketing and submitted my application. I am so grateful to have been selected to complete the bootcamp and, at the time of writing, am just finishing the 12 week programme. This course is absolutely amazing! I have learnt so much, and now have a clear understanding about digital marketing, as well as new skills on how to take this forward, through a comprehensive action plan. This will really help me to keep focused and achieve my business goals in an effective and efficient way. Thank you so much to everyone involved in organising and delivering this programme. I would highly recommend it to any small business owner who is just starting out and unsure what digital marketing is all about and how to make this work for their own business, so they can robustly build it for success in this digital age :)
Scott Knighton
7 August 2025
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The Small Business Academy has been a game-changer for me not just as a business resource, but as a genuine support system. From mentoring sessions to providing a professional business address, they’ve helped me elevate my brand and operate with confidence. Nikki and the team bring a rare mix of expertise and empathy. The mentoring isn’t just textbook advice it’s real, actionable guidance tailored to your business and your goals. Whether you’re refining your pitch, navigating growth, or just need someone who gets the hustle, they’re in your corner. Having a business address through TSBA has also added credibility and structure to my operations. It’s more than just a postcode it’s a signal that you’re serious, and it opens doors. If you’re building something from the ground up and want support that’s practical, empowering, and rooted in real experience, The Small Business Academy is the place to be. Highly recommended for any underdog with big ambitions.
Liz Brown
7 August 2025
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The Small Business Academy offered training to our Managers and Supervisors to help improve staff retention and bring out the best in their team. This resulted in happier staff, happier customers and increased occupancy in the hotel. I would definitely recommend them to help grow your business. Our occupancy has improved from 80% to 82% in eight months - just brilliant. Thank you
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