Lancashire Skills Bootcamp in Digital Marketing

Bootcamp Course Overview

Our Digital Marketing Skills Bootcamp is an intensive program designed to equip students with the essential skills and knowledge required to stay ahead of the competition in the ever-evolving field of digital marketing.

Our expert tutors bring their first-hand expertise to the table, having worked in various sectors of the industry. They will share their real-world experiences, case studies, and best practices, providing you with valuable insights and guidance. You’ll benefit from their diverse perspectives and gain practical tips and strategies that you can apply in your digital marketing career.

Program Details

• Duration: This comprehensive course is 12 weeks long.

• Delivery Format: The Bootcamp is conducted entirely online, providing flexibility and accessibility.

• Schedule: Classes are held twice weekly, for 3 hours each, on a Tuesday and Thursday (10am-1pm).

• Start Date: The next cohort begins Tue 9th April 2024

Who Should Attend?

Our Digital Marketing Skills Bootcamp is specifically designed for self employed business owners or entry-level or junior marketers who may feel lost or lack formal training in digital marketing. This program is tailored to meet the needs of individuals who are eager to kickstart their digital marketing journey and gain the necessary skills to succeed. This includes, but is not limited to:

• Entrepreneurs and Small Business Owners: As an entrepreneur or small business owner, understanding digital marketing is vital for promoting your products or services effectively. Our bootcamp equips you with the fundamental strategies and techniques to establish a strong online presence and drive business growth.
• Start-up Founders: If you’re planning to launch your own business, our bootcamp provides you with the essential digital marketing knowledge to successfully promote your products or services. You’ll learn how to leverage digital channels and strategies to reach your target audience effectively.
• Freelancers and Consultants: As a freelancer or marketing consultant, having a solid foundation in digital marketing is crucial for attracting clients and delivering impactful marketing campaigns. Our bootcamp equips you with the necessary skills to offer valuable marketing services to your clients.
• Entry-Level/Junior Marketers: If you’re new to the marketing field or have limited experience, our bootcamp provides a solid foundation in digital marketing. You’ll gain the essential knowledge and practical skills to confidently navigate the digital landscape and contribute to effective marketing campaigns.
• Career Changers: If you’re considering a career change and want to enter the exciting field of digital marketing, our bootcamp offers a comprehensive introduction to the core principles and practices. You’ll acquire the necessary skills to transition into a digital marketing role with confidence.
• Individuals Interested in Marketing: If you have a strong interest in marketing but haven’t had formal training or experience, our bootcamp is the perfect starting point. You’ll gain a comprehensive understanding of digital marketing principles and techniques, setting you on a path towards a successful marketing career.

Study Modules:

• Market Research & Strategy: Develop effective marketing strategies by conducting market analysis, understanding customer profiles, and considering commercial objectives.
• Websites: Gain insights into different website types, their advantages, and disadvantages, while learning to manage websites, analyse performance using GA4 (Previously Google Analytics)
• Organic Social Media: Learn compliant social media management, content planning and scheduling, understanding social media algorithms, and creating engaging content using tools like Canva.
• Paid Social: Create and optimise paid social campaigns, navigate platforms like Facebook and Instagram, understand audience targeting, and analyse key metrics for lead generation and e-commerce.
• SEO: Understand search engine requirements, conduct keyword research, develop effective content strategies, measure search ranks, and create Digital PR campaigns for media coverage and backlinks.
• Conversion Rate Optimisation: Improve website performance by analysing on-site behaviour, optimising specific pages, and understanding the commercial impact of conversion rate optimisation.
• Email Marketing: Utilise email marketing tools, segment audiences, plan and schedule campaigns, create engaging content, and measure performance to drive effective communication and results.
• Interview and Employment: Gain insights into job searching, crafting effective CVs, and demonstrating digital marketing expertise during interviews to enhance career opportunities.

Total of 72 hours of guided learning, plus 3 hours of 1-2-1 mentoring (75 hours in total)

Why Choose Our Digital Marketing Skills Bootcamp?

• Industry-Driven Curriculum: Our bootcamp curriculum has been designed by industry experts who have deep knowledge and experience in the digital marketing field. You’ll learn the latest strategies, tactics, and best practices directly from professionals who have successfully implemented them in real-world scenarios.
• Comprehensive Modules: Our bootcamp covers a wide range of digital marketing disciplines, providing you with a well-rounded understanding of the field. You’ll explore topics such as search engine optimisation (SEO), social media marketing, content creation and marketing, email marketing, analytics, and more.
• Expert Instructors: Our instructors are industry practitioners with a wealth of knowledge and expertise in digital marketing. They bring their real-world experiences and insights into the classroom, guiding you through the complexities of the digital marketing landscape and offering valuable advice along the way.
• Networking Opportunities: The bootcamp provides a collaborative learning environment where you can connect with like-minded professionals, expand your network, and build relationships that may lead to future career opportunities. You’ll have the chance to collaborate on projects, share ideas, and learn from your peers.
• Business or Career Support: We’re committed to your success beyond the bootcamp. Our mentoring team offers 1:1 business support.  Or if you are looking for a job, you’ll receive CV and applications support plus interview preparation to help you transition into a rewarding career in digital marketing.

Funded by the Department for Education: Free Enrolment for Students

The Digital Marketing Skills Bootcamp is fully funded by the Department for Education. This means that eligible students can enrol in the program completely free of charge, providing them with a valuable opportunity to acquire high-quality digital marketing skills at no cost. The commercial value of this comprehensive bootcamp is to be approximately £3,360, but thanks to the funding, it is available to most students (including sole traders) free of charge.

If you are a business owner and you would like a member of your team (or yourself) to attend the course, the place will be highly subsidised.  Small businesses will receive 90% funding, so the cost will be jut £280 + VAT.  Our course is probably not best suited to larger businesses, but please enquire for costs, if you would like to know more.

Please note if you are a director, and employee, of a limited company, you will be considered a small business and will have to contribute 10% towards the cost of the course.

Eligibility

You are eligible to apply for The Small Business Academy Digital Marketing Skills Bootcamp if you:

• are aged 19 or over
• have the right to work in the UK
• live in Lancashire

Enrol Today

Take the first step towards becoming a digital marketing expert. Enrol in our Digital Marketing Skills Bootcamp today and unlock the potential of the ever-evolving digital landscape.

Limited Availability: Act Now!

As this bootcamp is funded by the Department for Education, there are only 12 places available. We encourage interested students to apply as soon as possible to secure their place in the upcoming cohort – we routinely receive over 200 enquiries per Cohort!