Facebook Advertising Course for Lead Generation

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Course Content

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Introduction to the course

Glossary of Terms

Understanding Facebook 2 Topics

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How is the data Facebook holds on its users so powerful to you as an advertiser?

What is Machine Learning?

What are Facebook Ads? 4 Topics

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Placements – where can your Meta Ads appear?

How are you charged for Facebook Ads?

Why have I been charged for Facebook Ads when I haven’t had any results yet?

Understanding the Auction

Compliance (don’t get banned!)

Business Manager / Business Suite 4 Topics

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What is Meta Business Suite (formerly known as Business Manager)

How do I navigate inside of Business Manager?

How do I add my Page into Business Manager?

How do I add an existing Ad Account or create a new one?

Pre-Planning your Ad Campaign 6 Topics

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Behavioural Psychology is key

Objection Handling

Setting your objectives for outcomes of the campaign

Doing your ground work with Google Analytics

What Facebook Ads Cost / Budget Planning

So I’ve bought this course to realise I can’t afford to run ads….

Funnels 2 Topics

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What is a funnel and why is it important with Ads?

Cold Warm Hot Funnels

Strategies 3 Topics

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Social Proofing Brand Strategy

Content Funnel Strategy

What’s the fuss about Boosting? 2 Topics

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What happens when you Boost a post

Are there times when it’s okay to Boost?

Facebook Pixel 3 Topics

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What is Facebook Pixel?

Creating a Pixel if you don’t have one

Install the Pixel and check it’s working

Which Advertising Objective to select? 8 Topics

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What do they all mean?

Reach Objective

Lead Generation

Creating a Campaign 4 Topics

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How is a Campaign structured?

Written instructions for creating your ad campaign

Using the ‘Drop Pin’ function and excluding locations

How to add new Ad Sets and/or new Creatives to an existing campaign

Learning Phase 2 Topics

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What is the Learning Phase?

How to get out of the Learning Phase faster

Placements – where will your adverts appear?

Core Audiences 1 Topic

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What is a core audience?

Custom Audiences 6 Topics

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What is a Custom Audience?

How do I retarget my email database?

How do I retarget website activity?

How do I EXCLUDE people who have already purchased from my retargeting?

How do I retarget people who watched my videos?

How do I retarget my Facebook or Instagram page activity?

Lookalike Audiences 2 Topics

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What is a lookalike audience?

How do I set up and use a Lookalike audience?

Creatives 4 Topics

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What is your ‘Creative’?

I’m not a graphic designer – HELP!

Video length and best practices

Examples of Ad Creatives

Lead Generation Data 2 Topics

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What does the data look like

Don’t let your new leads die of neglect!

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