Ecommerce Online Course

£46.00

Ecommerce Online Course |Are you an E-commerce entrepreneur (or do you want to be?)

Then this Ecommerce Online course will help you understand why you are not making sales, why all your efforts seem to be amounting to nothing – and why you feel like you want to give up and throw the towel in.

Ecommerce has been touted for years as an ‘easy’ way to make money online. It isn’t easy. It’s a number game, and if you don’t understand how the numbers game works then you will find yourself ploughing cash into a deep money pit that makes you wish you’d never started.

This course will help you avoid the pitfalls, or help you pull things around if you’re already at the stage where you want to give up!

  • On Demand Training (Access it anytime, 24/7)
  • Lifetime Licence – continue to access it forever!

Description

Nikki Hesford speaker

About your Host

  • Multi-Award Winning Entrepreneur, as seen on Dragon’s Den 

  • Keynote Speaker at national Business Conferences such as Atomicon and IODAC

  • As seen in Metro, Glamour, the BBC, Daily Mail, Forbes, Telegraph and MORE!

  • No Nonsense, No Fluff and Straight Talking!

  • Over a decade of hand-on Ecommerce experience

  • Founder of The Small Business Academy and champion of small business

What’s inside this E-commerce Online Course?

  • 7 valuable lessons (141 minutes of video training)

  • On-demand training – watch anytime, 24 hours a day, 365 days a year!

  • Understanding the basics, and why most Ecommerce ventures fail

  • How to decide which Ecommerce platform to use (Wix/WooCommerce/Shopify) – we have nothing to sell, so our advice is unbiased and based on over a decade of experience in Ecommerce!

  • Ecommerce principles – Conversion rate, traffic, AOV, CTR, CPM… we will explain it all, as well as why this determines your success rate

  • Understanding what funnels are and how to market to your cold, warm and hot traffic differently

  • Getting traffic to your Ecommerce site – SEO, Meta Ads, Google Ads, Email marketing… there’s a lot to consider!

  • Understanding the data, tracking and reporting

  • Conversion Rate Optimisation (CRO) – why are your website visitors not buying as much as you’d like?

What people are saying about The Small Business Academy Courses…

Neil Forrester
14 May 2026
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I'd been searching for local business training and support in Blackpool and came across the Small Business Academy — and I'm really glad I did. I worked with Nicola, who took the time to review my business structure and gave me clear, practical advice on the steps I should be taking to move forward. She covered a wide range of topics including pricing strategy, offers, Facebook advertising, standard operating procedures, and software platforms to help improve efficiency — all incredibly relevant to where I am in my business right now. Alongside my sessions with Nicola, I also attended a morning workshop run by Nikki which focused on Facebook Ad campaigns. It was a fantastic, hands-on session where I learned how to set up campaigns correctly and connect client accounts properly. Really valuable stuff. Overall, the Small Business Academy has been an excellent resource and I wouldn't hesitate to recommend them to any business owner looking to upskill and grow. Thank you to both Nicola and Nikki for their time and expertise 😊 Neil
Heidi Caunce-Berry
27 October 2025
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I can't praise TSBA highly enough, what a fab team and set up! I've been self employed for 20 years and have learned more in 3 months than I had in all that time. Such a lovely bunch of humans too, so knowledgeable, kind and love a giggle too. Thank you so much to all involved (Nicola, Nicky, Jean, Mike and Teresa)!!!
Christine Ashton
11 September 2025
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As a new small business (@ Keepsakes by Memories and Wishes) I knew very little about digital marketing and how this could help my business to succeed. I came across an ad on social media for TSBA free skills bootcamp in digital marketing and submitted my application. I am so grateful to have been selected to complete the bootcamp and, at the time of writing, am just finishing the 12 week programme. This course is absolutely amazing! I have learnt so much, and now have a clear understanding about digital marketing, as well as new skills on how to take this forward, through a comprehensive action plan. This will really help me to keep focused and achieve my business goals in an effective and efficient way. Thank you so much to everyone involved in organising and delivering this programme. I would highly recommend it to any small business owner who is just starting out and unsure what digital marketing is all about and how to make this work for their own business, so they can robustly build it for success in this digital age :)
Scott Knighton
7 August 2025
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The Small Business Academy has been a game-changer for me not just as a business resource, but as a genuine support system. From mentoring sessions to providing a professional business address, they’ve helped me elevate my brand and operate with confidence. Nikki and the team bring a rare mix of expertise and empathy. The mentoring isn’t just textbook advice it’s real, actionable guidance tailored to your business and your goals. Whether you’re refining your pitch, navigating growth, or just need someone who gets the hustle, they’re in your corner. Having a business address through TSBA has also added credibility and structure to my operations. It’s more than just a postcode it’s a signal that you’re serious, and it opens doors. If you’re building something from the ground up and want support that’s practical, empowering, and rooted in real experience, The Small Business Academy is the place to be. Highly recommended for any underdog with big ambitions.
Liz Brown
7 August 2025
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The Small Business Academy offered training to our Managers and Supervisors to help improve staff retention and bring out the best in their team. This resulted in happier staff, happier customers and increased occupancy in the hotel. I would definitely recommend them to help grow your business. Our occupancy has improved from 80% to 82% in eight months - just brilliant. Thank you

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