SEO Course for Small Business Owners Current Status Not Enrolled Price 45 Get Started Take this Course Course Content Expand All Course Introduction The Principles of SEO 2 Topics Expand Lesson Content 0% Complete 0/2 Steps What actually *is* SEO? Understanding your funnel Developing a keyword strategy 4 Topics Expand Lesson Content 0% Complete 0/4 Steps What keywords to optimise for? Understanding Keyword Volume Tracking how you rank in the search What to do with those keywords in order to rank? The 3 main areas of SEO 1. Technical SEO 2. On-Site SEO 3 Topics Expand Lesson Content 0% Complete 0/3 Steps How Yoast helps your SEO (WordPress) Why blog? How to structure your blog for SEO 3. Off-Site SEO 5 Topics Expand Lesson Content 0% Complete 0/5 Steps What is ‘Domain Authority’? How do you check what backlinks you have? What are ‘No Follow’ Backlinks? How do you get backlinks? An example of a Digital PR campaign