Masterclasses and Workshops for Blackpool, Fylde and Wyre Businesses

Unfortunately we are unable to collect funding for businesses who have already received funded business support with us, or with Boost, between 1st Jan 2024 and 31st March 2025. As a goodwill gesture we are happy to allow existing customers to access Zoom sessions.

January 2026

Held at Wyre Civic Centre 5.30pm til 8.30pm (nibbles and drinks provided)

Held on Zoom 10am until 12pm on Friday 30th Jan

Applications will open for both the BIBAS and The Eva Awards in January – so this Masterclass has been strategically timed to prepare you for both.

Awards are not a ‘popularity contest’ and while there is a cost to attend these awards ceremonies, these are a tax deductible business expense, and a business who is struggling to afford to buy a ticket is probably not at the right stage to be considering entering awards just yet.

Aside from all else, they are an incredible networking opportunity – being in a room with 900+ other successful local entrepreneurs!

We will be covering:

  • What makes a good / poor award application
  • Why you have not been successful in the past
  • Common mistakes
  • What the Judges are looking for and how to give them what they want

Nikki has a 100% success rate of being shortlisted for awards both for herself, and for clients when she used to write them in her capacity as a marketing agency.

February 2026

Held on Zoom and delivered by Jean Atkinson – 10am until 12pm

  • You know that you need to appear on Google searches, but how do those people on the first page get there?
  • Find out more about the 3 key areas of SEO – onsite, off-site and technical SEO.
  • Learn how to undertake keyword research, it is important to know what you are trying to rank for and why – how many people are searching for the words and phrases you’re trying to rank for?
  • Understand meta titles, tags. Meta descriptions and image labelling – and learn how to do this yourself.
  • Why blog writing is important – what’s the point of it, and how do you do it effectively?
  • Misconceptions about SEO and why ‘what your mate said down the pub’ might not be the best advice!
  • This session is designed for trading businesses who already have a website.

Held at Peel House – 1pm until 4pm (lunch is provided on arrival) – delivered by Victoria Hopkins

What does Leadership look like in an Ai driven future?

What does the future of leadership look like in an Ai world? How do our functions as MD’s/CEO’s change….? Less people, more automation. Is it a threat or an opportunity…?

This session will look at:

  • What do you need to consider when integrating Ai into your operation
  • What does the future look like
  • What opportunities might your business leverage from Ai, but also, what are the threats to your business?
  • If your industry is vulnerable to Ai and automation – how do you get ahead of it and make it work for you?
  • Do you feel that everyone is talking about Ai, implementing it, benefitting from it while you’re leaving money on the table because you don’t really ‘get’ where it fits into your business? Then this is for you!
  • This session is designed for growth businesses, not startups.
  • Lunch provided on arrival

Wyre

Held at Peel House 10am to 1pm

This is the last chance to learn how to create leads into your business within hours of going live with a campaign!

  • Why Meta Ads are so powerful – see the magic!
  • What can you do with Meta Ads that you have never seen before from Boosting posts
  • Why ads may not have worked for you before, or why they may be tanking now!
  • Why you are still running ads like it’s 2017…
  • Generating Creatives that get attention
  • Copywriting your ads like a Pro!
  • Lunch is provided!

Held at Blackpool Enterprise Centre 1pm til 4pm by Hayley Caine

Does your role require you to create Presentations / Slide Decks / Powerpoints? Do you feel you spend many hours adjusting slides, branding content and making it look good when this is not really your skillset?

Do you want to learn how to create eye catching presentations using Ai and automations in a jiffy?

This session will show you how to massively reduce the time you spend creating professional looking presentations – we will go through this step by step in the session so that every person leaves able to implement this themselves.

Delivered by Nicola Pickup, on Zoom

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