Lancashire Skills Bootcamp in Digital Marketing

Bootcamp Course Overview

Our Digital Marketing Skills Bootcamp is an intensive program designed to equip students with the essential skills and knowledge required to stay ahead of the competition in the ever-evolving field of digital marketing.

Our expert tutors bring their first-hand expertise to the table, having worked in various sectors of the industry. They will share their real-world experiences, case studies, and best practices, providing you with valuable insights and guidance. You’ll benefit from their diverse perspectives and gain practical tips and strategies that you can apply in your digital marketing career.

Program Details

• Duration: This comprehensive course is 12 weeks long.

• Delivery Format: The Bootcamp is conducted online, via Zoom, providing flexibility and accessibility (although there will be one in-person session in Blackpool, this can also be accessed online, if you are unable to attend).

• Schedule: Classes are held twice weekly, for 3 hours each, on a Tuesday and Thursday (10am-1pm).

• Start Date: The next cohort begins TBC (Jan 2025)

• End Date: The next cohort ends TBC (Mar 2025)

Who is the course for?

Our Skills Bootcamp in Digital Marketing empowers beginners, or those lacking formal training, to navigate the digital marketing landscape with confidence. We provide a strong foundation in concepts and tools, making it ideal for a broad range of individuals:

• Freelancers and Small Business Owners: Whether you’re a freelancer looking to expand your marketing skillset or an existing business owner seeking to bridge the marketing knowledge gap, this program equips you with the tools and strategies to establish a strong online presence and propel your business forward, regardless of experience.
• Employees in Smaller Businesses with Expanding Marketing Responsibilities: Feeling overwhelmed by your increasingly marketing-focused role? Gain valuable skills to excel in your new responsibilities. Co-funded places are available for eligible candidates.
• Aspiring business owners: Launch strong with the marketing skills to establish an online presence.

We welcome applications from those with some experience, assessing each case-by-case to ensure the bootcamp offers significant value. While our primary focus is on empowering those new to digital marketing, individuals considering a career change may also be considered.

Study Modules:

• Market Research & Strategy: Develop effective marketing strategies by conducting market analysis, understanding customer profiles, and considering commercial objectives.
• Websites: Gain insights into different website types, their advantages, and disadvantages, while learning to manage websites, analyse performance using GA4.
• Organic Social Media: Learn compliant social media management, content planning and scheduling, understanding social media algorithms, and creating engaging content using tools like Canva.
• Paid Social: Create and optimise paid social campaigns, navigate platforms like Facebook and Instagram, understand audience targeting, and analyse key metrics for lead generation and e-commerce.
• SEO: Understand search engine requirements, conduct keyword research, develop effective content strategies, measure search ranks, and create Digital PR campaigns for media coverage and backlinks.
• Conversion Rate Optimisation: Improve website performance by analysing on-site behaviour, optimising specific pages, and understanding the commercial impact of conversion rate optimisation.
• Email Marketing: Utilise email marketing tools, segment audiences, plan and schedule campaigns, create engaging content, and measure performance to drive effective communication and results.
• Interview and Employment: Gain insights into job searching, crafting effective CVs, and demonstrating digital marketing expertise during interviews to enhance career opportunities.

Total of 72 hours of guided learning, plus 3 hours of 1-2-1 mentoring (75 hours in total)

Why Choose Our Digital Marketing Skills Bootcamp?

• Industry-Driven Curriculum: Our bootcamp curriculum has been designed by industry experts who have deep knowledge and experience in the digital marketing field. You’ll learn the latest strategies, tactics, and best practices directly from professionals who have successfully implemented them in real-world scenarios.
• Comprehensive Modules: Our bootcamp covers a wide range of digital marketing disciplines, providing you with a well-rounded understanding of the field. You’ll explore topics such as search engine optimisation (SEO), social media marketing, content creation and marketing, email marketing, analytics, and more.
• Experienced Trainers: Our instructors have extensive industry experience with a wealth of knowledge and expertise in digital marketing. They bring their real-world experiences and insights into the classroom, guiding you through the complexities of the digital marketing landscape and offering valuable advice along the way.
• Networking Opportunities: The bootcamp provides a collaborative learning environment where you can connect with like-minded professionals, expand your network, and build relationships that may lead to future career opportunities. You’ll have the chance to collaborate on projects, share ideas, and learn from your peers.
• Business or Career Support: We’re committed to your success beyond the bootcamp. Our mentoring team offers 1:1 business support. Or if you are looking for a job, you’ll receive CV and applications support plus interview preparation to help you transition into a rewarding career in digital marketing.

Funded by the Department for Education: Free Enrolment for Students

The Digital Marketing Skills Bootcamp is fully funded by the Department for Education. This means that eligible students can enrol in the program completely free of charge, providing them with a valuable opportunity to acquire high-quality digital marketing skills at no cost. The commercial value of this comprehensive bootcamp is approximately £3,000, but thanks to the funding, it is available to most students (including sole traders) free of charge.

If you are a business owner and you would like a member of your team (or yourself) to attend the course, the place will be highly subsidised. Small businesses will receive 90% funding, so the cost will be jut £270 + VAT. Our course is probably not best suited to larger businesses, but please enquire for costs, if you would like to know more.

Please note if you are a director, and employee, of a limited company, you will be considered a small business and will have to contribute 10% towards the cost of the course.

Eligibility

You are eligible to apply for The Small Business Academy Digital Marketing Skills Bootcamp if you:

• are aged 19 or over
• have the right to work in the UK
• live in Lancashire

Limited Availability: Act Now!

Applications for the January cohort are now open to accommodate the high volume of interest we receive. If the course is suitable for you we will offer a place which is conditional on an interview which will take place in December.

There are only 15 places available, funded by the Department for Education. To ensure a place for the January 2025 cohort, we encourage applications to be submitted as soon as possible.