Warm / Hot funnel marketing

What is the Warm/ Hot Funnel?

There are people who are already familiar with your brand / offering in some way. Either because they’ve already visited your website, already like your FB page, have watched your videos, or made an enquiry / purchase already.

It is much easier to convince a ‘warm’ prospect to buy something than someone who has never heard of you before – especially if you’re in a saturated or competitive industry like coaching, marketing, fashion or fitness.

Some effective ‘warm’ funnel targeting options:

• Retarget anyone who has engaged with an ad or a post within the last 12 months (365 days)
• Retarget people who visited specific blog articles
• Retarget people whose email address you have obtained (legally, of course)

Some effective ‘hot’ funnel targeting options

• For e-commerce, retarget those who added to cart (ATC) but exclude those who purchased (see How to exclude people who purchased in this topic)
• Retarget old customers (if you’re a salon, get those paper consultation forms and digitise them – create audiences based on clients you haven’t seen for over 6 months)
• Work your hot funnel Facebook ads in-hand with your SMS and email marketing (we use FireText for SMS marketing – contact us if you’d like a referral link)