Lead Generation Objective Ads for B2B
About Lead Generation campaigns
When might you use a Lead Gen campaign?
- When you don’t have a reliable web page that can capture leads (or you have one, and know it doesn’t convert very well)
- When your product / service is high ticket and you’re looking for fewer leads, at a higher value
- Recruitment / jobs
- B2B or when your product is quite niche (for example, software for car garages, fridges for caterers)
- Service based businesses – web design, marketing, SEO services etc.
How much do leads cost?
The CPL (Cost Per Lead) can vary enormously depending on how broad/niche your offering is. For example, lead gen for a hotel or a gym membership will be much cheaper than leads for a marketing agency or a law firm
The following costs are only a guideline based on our experience – they are highly dependent on the quality of your creative and other factors…
Law – £10-50 per lead
Gym membership / Personal Training – £2-10 per lead
Marketing / Web Dev – £10-50 per lead
Recruitment for entry level jobs – £1-5 per lead
Recruitment for senior level jobs – £10-50 per lead
Beauty / aesthetics (such as Botox) – £5-20 per lead
Car sales enquiries – £3-10 per lead