You can see from the examples above, Facebook Ads can and are VERY profitable but when you are only spending £5 here and £5 there, you are just not even getting out of the starting blocks because you don’t have enough budget to build a warm audience or a funnel.
As a result, you try to convert stone cold audiences, into a sale/lead after seeing your ad just once and then wonder why Facebook Ads didn’t work!
“If everyone could just set up a business, stick a tenner on an ad, and make £200 back in sales, why would anyone bother working? We would all be entrepreneurs raking in cash!”