Written instructions for creating your ad campaign

Select Create new campaign

Choose your Objective (see topic on how to choose your objective)

Give your campaign a name and entire CBO (Campaign Budget Optimisation) is switched on

Select Daily or Lifetime Budget and allocate ad spend

Add a spending limit for this campaign if necessary (not essential) and click the blue button to proceed

Select your audience – location, age etc or use custom/lookalike/saved audiences

De-select the placements you don’t wish to use such as Audience Network

Make your copy engaging and make it clear what you want that person to do when they see your ad

Remember to format your visual for different placements

If you are creating a Traffic or Conversion Campaign, build an URL Parameter if you feel confidence in doing so

Remember to make your Headline engaging also check your headline fits across all placements

Consider adding an Instant Experience