What is your ‘Creative’?

What is your ‘Creative’?

Your Creative is arguably THE most important part of your entire campaign.

You could have the best funnel, the best strategy, shed loads of data…. but if the visual people see on the feed doesn’t grab their attention, the campaign will ultimately fail.

Equally, you could make a few mistakes at the Campaign and Ad Set level – and still swing it into a success if your Creative is sh*t hot!

What makes a ‘good Creative’

Your creative is made up of your Copy, your image/video/visual asset, your headline, your CTA (Call to Action)

Copy

Expert copywriters that are really good and specialise in Facebook Ads are paid THOUSANDS of pounds, for writing a few sentences of copy.

In an ads agency, this is a role all by itself, and the salary is easily upwards of £40k+ for someone good.

This is how important it is.

Visual Asset

This is your image, carousel, video, instant experience – and it needs to be compelling!

Headline 

This is the line if copy at the bottom of the ad, next to the button

Call to Action 

It must be clear to the prospect what it is you want them to do – i.e click to the website, watch the video, send a message, leave a comment…