What is a Custom Audience?

A Custom Audience is an ad targeting option that allows you to reach your existing audiences – these may not be people you know the identity or contact details for!

Retargeting website activity

Retargeting is a very effective way of running Facebook Ads. By showing your ad ONLY to the people who have visited certain pages of your website, you are able show people ads where the content of that ad, is targeted towards the product or service you already know they have been looking at!

You can retarget website traffic for up to 180 days.

Show ads to people on your email database

You may have a very large email database, of previous customers, people who have signed up to your newsletter, etc. Many of those contacts may not have purchased from you in years, so having the ability to create an ad that is only shown to the people whose email address or details you upload to Facebook is an excellent way of putting your product / service in front of them.

Retargeting Facebook or Instagram page activity

How many people have had a nosey on your Facebook or Instagram page, but not left any trace…?

Did you know you can create ads for these people to see?

You can retarget your page activity for 365 days.

Retargeting Video Views

You can retarget people who have viewed your videos – but also segment this even further, and target your ads at people who have watched a certain amount of your video – such as 25% or 50% or 90%!