What happens when you Boost a post
What happens when you boost a post?
Facebook gives amateur advertisers the option to ‘Boost’ a post – it was devised as a way for Facebook to obtain advertising revenue from people who had absolutely no knowledge of running ads.
It was designed to be ‘idiot proof’ – and it is!
Even someone with zero knowledge of ads can manage to ‘Boost’ a post – they have already written the Ad (the organic post) and they want to pay Facebook for more people to see it. That’s essentially what Boosting a post is.
There is no funnel, no strategy, no objective setting, no multiple ad sets, or multiple creatives – it is a simple campaign with one ad set and one ad.