Using your leads effectively after you’ve bought them

When you get your leads…

You could be paying quite a lot for each lead you get – so the last thing you want to do is waste them!

If you’re generating leads and then sending them an email, then STOP!

Build a strategic plan on how to use those leads effectively

1. Look at email marketing, and segmenting your leads based on profile, how long since they last engaged, whether they purchased…
2. Look at collecting mobile numbers to use in SMS marketing campaigns
3. Use the leads you’ve generated to create Custom Audiences with a specific message (i.e leads who haven’t engaged since they submitted the form – what do you want to say those people?)
4. You may want to pass the leads to a telesales marketer to phone them individually

Don’t bucket your new leads amongst all your existing business data!