Using the ‘Drop Pin’ function and excluding locations

For local businesses especially, it is important to include but also EXCLUDE certain locations.

Some of the reasons you may wish to exclude a certain geographic locations:

• You live in a coastal town and the radius is picking up areas of another coast or island that is geographically nearby, but not close by for travelling
• You want to target / exclude certain postcode, or certain boroughs that are more / less affluent
• You already have a lot of customers in a certain area and you either want more, or feel you’ve saturated it already
• You are doing a leaflet drop to support your campaign and want to target the exact same locations that have received your postal advertising
• You are a brand that has wholesale / retail customers in a certain area and you do not want them to see you discounting the product because it will upset them