How to get out of the Learning Phase faster

Getting out of the Learning Phase ASAP

It’s important to try and get out of the Learning Phase as quickly as possible.

If you are running ads with a very small budget, like £5 or £10 per day, then the biggest mistake that small advertisers often make, is that they try to spread that budget too thinly.

For example, that £10 budget might be spread for example across 3 ad sets and then within those ad sets, there may be a further 2 or 3 creatives per ad set.

This results in each ad and each ad set only being allocated maybe £1 or £2 per day which means that each ad set or each ad is going to struggle to receive enough of the optimisation events required to exit the Learning Phase.

The way that you can mitigate this when you have a small budget, is by running fewer number of ads and fewer number of ad sets.

So, whilst we don’t want to have just one ad set and one creative (like we have talked about when we boost a post), equally, by the same standard, we don’t want to go over the top and have 10 ad sets and 20/30 ads!

So, if you are running on a very small budget to begin with, then you might want to test with something like one campaign, 2 ad sets (one for cold and one for warm) and then maybe 3 or 4 creatives within that.