Examples of Ad Creatives
Don’t forget basic marketing principles
Too many advertisers get hung up on funnels, growth hacks, magic formulas, Johnny big balls secret bid strategy that a guru talked about as being the key to success…. and they forget the basic principle of BEING A SMART MARKETER.
There is no magic formula. Just good marketing. Relevant Ads people want to see.
Turn up with fresh, relevant, valuable content.
You have maybe one or two seconds to be relevant.
The auction PUNISHES irrelevance with expensive ads.
People no longer sit still as you tease out a meandering story.
People are wise to a ‘Click funnel’.
Lead Gen – Legal services for child custody and access
- Single image leading to Lead Gen form
- Aimed at men aged 30+ with children under the age of 6 (why? Because stereotypically, younger men either can’t or won’t pay expensive legal fees to see their kids. Secondly, most child custody and access cases relate to younger children where the relationship breakdown is still raw and the children are being used to hurt the other. As children get older, there usually comes a phase of ‘acceptance’ or the children get old enough to say who they want to live with and spend time with making legal intervention less necessary)
- Emotive and plays on the dad’s guilt “Fight for me daddy”
- Copy is short, and designed to speak TO the prospect, not AT the prospect. The subtle message here is “you need to get a lawyer and work out how to see your kids” without actually saying it.
Lead Gen – enquiries for gym membership
- Aimed at a cold audience of men and women, within 4km of the gym address who have an interest in ‘weight training’ – with audience expansion ON giving FB permission to use Machine Learning to find the right people.
- Emotive opening – touching a nerve, that we have all gained weight and NOW is the time to start thinking about dealing with it as we are 3 weeks from the gyms reopening.
- Highlight of the BEST features that sets it apart from the competition (not all features)
- Clear call to action
Conversion – E-com ads for pizza ovens
- Aimed at a cold audience of mixed values (lookalikes and interest based) whom are male.
- Headline builds the WHY – this guys wants to impress his mates, have everyone round, with his cool new gadget that everyone will love)
- Handles objections in the copy (what if it’s difficult to use? Will the pizza be authentic? Is pizza the only thing I can make in it? Will it end up being a noe hit wonder that we use once and never use again?)