Content Funnel Strategy

A Content Funnel is a great way of driving your target market further down the funnel by educating them and building trust through authority / content, while at the same time, tracking people who have an apparent need for what you sell.

For example

• If you clicked to read a blog called ‘5 reasons why your Facebook Ads are Failing’ it is because your Facebook Ads are failing! If you were a nurse or a Primary School teacher who had never ran an ad before, you’d scroll past it.
• If you read a blog called “The one reason you’ll never regret having laser hair removal!” – then this suggests you’re open to persuasion for getting laser hair removal!
• If you read a blog called “Should you choose Wix or WordPress for your new website?” – this might indicate that someone is looking to have a website built.

The skill is in writing useful, engaging, clickable content that identifies people who are interested in your product or service. At the same time, it’s helping your SEO too, so added bonus!