Introduction to the course

Who is teaching you this course?

This course is written and delivered by the Nikki Hesford, the founder of The Small Business Academy and the owner of Hesford Media, a Facebook Ads specialist agency.

Nikki learned to run Facebook Ads while running her fashion e-commerce, between 2008 and 2014. Appearing on Dragons Den in 2010 and receiving £250,000 of private investment in 2011, the company was almost entirely built by social media and Facebook advertising.

Now running a specialist Ads agency in Blackpool, and holding the prestigious Facebook Blueprint Certification that demonstrates a high level of skill in running advertising campaigns, Nikki’s passion is in teaching small business owners who do not have the budget to pay an agency how to run their own campaigns.

The Small Business Academy Nikki Hesford

Who is this course designed for?

  • It it specifically engineered to help anyone handling ad spends of between £50 and £1000 per month.

  • It is ideal for anyone wanting to learn how to generate results from Facebook Ads, who needs a very simple, step-by-step guide.

  • It is perfect for anyone who already knows a little bit about ads, and wants to dive right into the more intermediate and advanced lessons

  • It is made for those who simply do not have the time to scour the internet looking for trustworthy videos and blogs on how to run ads.

  • It is perfect for both visual learners, and those who like to read written instructions – lessons include video and written-form content.

  • It is perfect for anyone who feels more confident taking a course, where there is an opportunity to chat to an expert at intervals along the way.

Who is this course NOT for?

  • It is not going to save a failing business.

  • It is not going to make you a guru, so that you can go and sell your own Facebook Ads Courses. You need many years of experience, and handling decent amounts of ad spend before you look to start teaching other people how to do it.

  • You will probably not generate six figure sums by next week.

  • It will not help you sell a rubbish product – a rubbish product, will still be a rubbish product, with or without great Facebook advertising!

A welcome and a hello from Nikki