How do I retarget my Facebook or Instagram page activity?

If you have only recently installed your Facebook Pixel then the chances are, you don’t have anywhere near enough traffic yet to retarget your website traffic – so a workaround, while you’re waiting for that traffic to grow is to retarget your Facebook / Instagram page activity instead.

This is also an effective strategy for those businesses who don’t have a website at all (as is often the case with beauty services, cake makers, cleaning companies etc)

Top Tip

Got loads of Instagram followers but want to migrate some across to Facebook?

Some businesses have focussed heavily on Insta, but not Facebook (or vice versa) and want to use their existing following to boost their other page. If this sounds like you, try retargeting your Instagram followers / those who engaged, but ONLY select Facebook from your Placements. This will show your ad to ‘Instagram’ people, on Facebook and prompt them to follow your other page too