Conversion

In this topic we will be showing you how to set up and create your Conversion Ad Campaign.

Below you will see an image, outlining the full Campaign structure – but the video will show you how I am going to create the stream highlighting in red. only (otherwise it would be a very long video!)

Video Step-By-Step Conversion Campaign (24 min)

Skip to….

2:39 – Events Selection (why we are selecting Purchase)

4:35 – Audience Creation at Ad Set Level

12:48 – Designing your Ad (the Creative)

21.49 – UTM Tracking (advanced learning)