Video Views

If you’ve spent a small fortune having a professional video made, then you might find yourself feeling a tad disappointed that your beautiful new video – after being posted on every social media platform available has only generated a few hundred views….

If you find yourself in this position you can create Facebook Ads that optimise for ‘Video Views’ – Facebook will basically serve this type of ad to people more likely to watch your video.

When should you use Video Views

• When you have a fantastic video that you want people to watch
• When your product or service is fairly complex and requires an ‘explainer’ – for example, marketing, business coaching, a type of SaaS or technology that people might not understand easily when explaining it through words and images.
• To build a funnel for retargeting

Video views is a TOP of funnel objective

Remember that you are not going to achieve anything from this objective, other than more people watching your video – it is therefore a technique for warming up a cold audience, making people familiar with your face or your brand.

Later you can retarget people who watch a certain % of your video – if your video is 60 seconds long and you retarget those who watched 50% of it (30 seconds) it stands to reason that they have more than a passing interest in your product if they sat there for that long.

Is it a good objective for you?

In my personal opinion, this is not a very good Objective for small businesses – it can cost a lot of money to get enough views for retargeting, you might spend £500 and still only have 3000 views to retarget at a 50% viewing rate.

HOWEVER, if you are happy to play the long game and don’t need quick results – and your product / service is just downright difficult to explain easily, it might be worth investing in.

Don’t expect any quick wins though.