Reach Objective

The vast majority of very small local business advertisers will never use a Reach objective – if this sounds like you, it is not necessary for you to learn this lesson – but if you are a fellow marketer, or looking to create a future national brand then this might be for you.

When do we choose this?

We choose this objective when we want to control our Reach and Frequency – that means to tell Facebook PRIOR to launching the campaign how many times per week each person shall see the ad.

I’ve used the example of 100,000 in the video below just to keep the numbers simple, but to use the Reach and Frequency objective your audience must be at least 200,000 – it is therefore not suitable for small budget advertisers!