What is Machine Learning?

Machine Learning is incredibly powerful for Facebook advertisers, but in particular for low budget advertisers.

This is where Facebook uses all of the various snippets of information about your online activity, to determine what type of adverts you are likely to respond.

(In the next topic I will give a more detailed list of the types of data Facebook obtains about you, and how it uses it)

Explainer Video (10 min)

In this video we talk through a scenario of Machine Learning (and some retargeting) in action with examples using my own Newsfeed.