Clubhouse is a brand new social App that is making waves across the world – but there’s a good chance that you’ve never heard of it, or only started to hear about it in the last couple of weeks.

The excitement is largely driven by FOMO (Fear of missing out) as a result of the platform being an exclusive ‘Invite only’ community, with invites selling for £25-100 each online! High profile figures were given the first wave of invites – such as Oprah, Jared Leto, Kanye, Ashton Kutcher, Drake… yep, that’s right. You could be casually having a natter with Ashton Kutcher!

What is Clubhouse

Clubhouse is a completely new concept – but it feels as though its arrival is perfectly timed. To explain it in the simplest of terms – it is like the old days of ‘discussion forums’ – except the conversation is in real-time, and verbally. It seems inspired by a mash-up of Ted Talks meets Podcasts. There is no written communication, other than your static profile content – all content is ‘voice only’.

Users create ‘Rooms’ based on a topic of conversation and anyone interested in joining the conversation can simply drop in as a listener. Should you wish to ask a question you can ‘Raise your hand’ and you can be “invited up on stage” as a Speaker. Only Speakers and Moderators can talk to the room. Everyone else is a listener.

Who is using Clubhouse?

Some of the famous people you might find in Clubhouse Rooms include include Oprah, MC Hammer, Drake, Estelle, Tiffany Haddish, Kevin Hart, Jared Leto, Meek Mill, Van Jones, Aston Kutcher and a whole host of high-profile entrepreneurs and professionals.

You may also find some familiar names from within the business world – such as Daniel Priestly or Shaa Wasmund MBE. There are many others too from authors, to presenters to entrepreneurs, although admittedly, while some are evidently big players in their field, we don’t know who they are as they’re American.

Everyone who joins Clubhouse has been ‘Nominated’ by someone else, and when you join you get 1-3 invites to ‘nominate’ others. This is currently the only way to get into Clubhouse!

Clubhouse RoomsWhat sort of ‘Rooms’ are there?

At the time of writing this, some of the Rooms in action that one could drop into, include “Daily Habits of Successful Entrepreneurs” or “All things Commercial Property”. If you’re looking for something a little bit more light hearted, you may want to eavesdrop into “Testing new jokes”or a slightly more vacuous “What’s the best letter of the alphabet”…. a topic currently being enjoyed by 8 people!

Whether you want to chat about Bitcoin, Dating, Business or Politics – there is a room for that!

Although it probably comes as no surprise that those who are most eager to get in there and leverage the audience platform that the community offers, seems to be educators, coaches, mentors and marketers.

Being able to ask questions (like a phone-in radio show) of the entrepreneurs and industry leaders that you most admire, in a confidential setting is powerful.

You cannot save or copy the ‘Rooms’ they are strictly private – as we discovered to our peril when we tried to test whether people could use a Screen Record function to share the content outside of the App and promptly received a warning that if we tried to do that again our access would be permanently revoked! OOPS.

This creates a ‘safe space’ for people – even celebrities – to chat openly. Which is pretty cool.

 

So can I use Clubhouse for my business?

YES! There are however, some things to consider. Primarily, the time investment – to raise your profile and gain a large following (which is surely the end-game here, to be an early adopter of the platform and have a chance to become a ‘Clubhouse influencer’ (because admit it, you wish you’d been one of those people who joined Instagram when it launched who now have 100,000 followers to flog juice supplements to!)

With any marketing, audiences are where the cash is. If you have an audience that is listening to what you have to say, you have value. So to have this ability to enter ‘Rooms’ with hundreds, maybe thousands of people, and show off your expertise to an admiring crowd – for free – is valuable.

But not everyone is articulate or even confident in speaking up to a whole ‘virtual’ room of people – some people struggle to ask a question in a Zoom meeting of five people, let alone stick their head above the parapet for 250 strangers to listen to what they have to say. There is certainly an immense pressure to say something something profound – and the old adage springs to mind “Better to be silent and be thought a fool, than speak and remove all doubt”

However, if you are knowledgeable, likeable and have value to add – and you also have the time and appetite to invest into Clubhouse – there is a real opportunity here for entrepreneurs to get noticed and raise their brand profile tremendously in the business community.

….If you can tolerate the American self-congratulatory bullsh*t for long enough to stick around.

 

 

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